Branding, Digital Design
A designer duo wanted to start a crowdfunding and e-commerce platform for custom t-shirts. Designers simply design their tee, promote it, and if enough people want it, they handle the production, shipping, and payments for the apparel. They wanted a fun, creative, and youth-oriented startup identity created where the brand could be rolled out onto to various platforms and collateral.
In order to honor the clients’ wishes of creating a fun, creative, and youth-oriented identity, I crafted the logo type to be filled with personality so that it would appeal to the target audience. The color palette and tone of voice are friendly, inviting and trendy. The colorful shapes evoke creativity while the dashed lines represent the stitching used for t-shirts.
