Branding, Packaging
Abstract Coffee Co. was created by a group of artists who fell in love with the craft of brewing coffee. They needed coffee packaging created to best sell their flavorful beans to a luxury/boutique market.
Since this coffee brand was affiliated with artists, I wanted to bring a handmade, authentic vibe to the brand that artists would truly appreciate and value. What a better way than actually creating those handmade elements! The elements were painted with coffee using paintbrushes and by using the bottom of coffee mugs then crafted into patterns that are used all across the brand.
